Networking over the years has been incorporated into most mainstream marketing campaigns. We now have a second wave of networking which is quickly becoming the marketing of the future – “Social Media Networking”. Two of the most striking examples of this type of online marketing are Susan Boyle and US president Obama. Susan Boyle’s popularity struck over night with a single tweet by Demi Moore and president Obama’s campaign coordinators based their entire strategy with online networking at the core. Twitter was used in conjunction with mobile phones during Iraq’s recent elections to communicate with the outside world as their president blocked most email communications coming out of Iraq. These examples clearly illustrate the power of online networking portals as well as how they are changing and shaping the way the world works.
Winning organisations incorporate an element of networking into their overall marketing strategy with smaller businesses, adopting a focused approach to the type of networking that best supports their business and generates regular new business, quickly and effectively.
With the ever expanding reach of the internet, it is now possible to reach a much wider audience. Indeed, International companies (large and small) are using technology to significantly expand their reach and develop their businesses in the Global Market, whilst more local organisations are using to raise profile, become known as experts and generate more locally based work. This new technology is adaptable for all organisations, no matter the size, and should be carefully considered when planning a marketing campaign.
Networking is about building trusting relationships with people who support and collaborate with each other, developing an allegiance to capture market share. It is the same face to face or over the internet. Top organisations recognise the power of relationships and work hard to foster their contacts and develop “winning scenarios” for everyone.
This survey is based on a mix of on-line and off-line networking and will enable you to develop a networking strategy that will both support and help you to develop your business. The “Networking Insights” Survey will throw some light on the many reasons why people network, together with focusing on creating a sustainable campaign that fits the requirements of your business. Alongside networking we also look at creativity and opportunity spotting, and focus on specific areas that rely on a more creative approach to networking.
The Networking Insights Report will show you where you are missing opportunities and provide you with a comprehensive overview of successful networking, together with some hints and tips to help you on your way.
If you have any questions, or would like any assistance in completing this survey then please contact one of our consultants on info@taylored-assessments.net or telephone: +44 (0)845 900 2140